Privacy policy

This Privacy Policy explains how Ashmore London (“the Site,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit, interact with, or make a purchase from AshmoreLondon.co.uk (the “Site”) or otherwise engage with us (collectively, the “Services”).

In this policy, “you” and “your” refer to anyone using our Services, whether you're a customer, site visitor, or other individual whose information we collect.

Please read this policy carefully. By using our Services, you consent to the collection, use, and disclosure of your personal information as outlined in this Privacy Policy. If you do not agree, please refrain from accessing or using our Services.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our practices or to comply with legal, regulatory, or operational requirements. Changes will be posted on this page with an updated “Last Updated” date. Please review it regularly.

How We Collect and Use Personal Information

To provide our Services, we collect and have collected personal information about you in the past 12 months. This may vary based on how you interact with us.

In addition to the purposes detailed below, we may use your information to:

  • Communicate with you

  • Provide our products and services

  • Meet legal obligations

  • Enforce our Terms of Service

  • Protect our Services, rights, and users

Information We Collect

Directly From You

We may collect:

  • Contact details: Name, address, phone number, email

  • Order details: Billing/shipping info, payment confirmation

  • Account details: Username, password, security questions

  • Shopping activity: Products viewed, cart items, wishlist

  • Customer support: Messages and communications you send

You may choose not to provide certain info, but this may limit access to some features of our Services.

Automatically via Cookies and Technology

We collect usage data through cookies and similar technologies. This may include:

  • IP address

  • Device type and browser

  • Network connection data

  • How you interact with our website and services

From Third Parties

We may receive information from trusted third-party partners, including:

  • Shopify (our platform provider)

  • Payment processors (to fulfill transactions)

  • Marketing and analytics providers

  • Other platforms (via tracking tools like web beacons, SDKs, and cookies)

All third-party data is handled in line with this Privacy Policy. We are not responsible for the accuracy or policies of those third parties. For more, see Third-Party Websites and Links below.

How We Use Your Personal Information

  • To Provide Our Services: Fulfilling orders, shipping, returns, account setup, reviews, and customer communication.

  • Marketing: Sending promotions and personalized offers via email, SMS, or mail.

  • Security and Fraud Prevention: Identifying suspicious activity and protecting your data.

  • Customer Support: Addressing your questions, feedback, and improving service quality.

Cookies

We use cookies to enhance functionality, store your preferences, run analytics, and tailor advertising. Some cookies are set by third parties (e.g. Shopify).

You may manage cookies via your browser settings, but disabling them may impact your experience.

For more, visit Shopify’s cookie policy: https://www.shopify.com/legal/cookies

How We Share Personal Information

We may share your data with:

  • Service providers (e.g., payment processors, IT providers, logistics and support services)

  • Business and marketing partners (including Shopify)

  • Affiliates and internal business units

  • Legal authorities, if required by law

  • In business transactions, such as mergers or acquisitions

Types of Data Disclosed in the Last 12 Months

Category Shared With
Identifiers (name, contact, account info) Vendors, service providers, affiliates
Commercial Data (orders, customer support) Vendors, analytics partners
Internet/Usage Data (IP, browsing) Shopify, analytics platforms

We do not use sensitive personal information to infer characteristics about you.

User-Generated Content

If you leave reviews or post public content, this information may be visible to anyone. We are not responsible for how others use or share your public content.

Third-Party Websites and Links

Our website may include links to third-party sites. We do not control and are not responsible for their privacy practices, content, or accuracy. We encourage you to review their privacy policies separately.

Children’s Privacy

Our Services are not intended for children. We do not knowingly collect personal data from children under 16. If you believe a child has provided us with their data, please contact us so we can delete it.

We do not “sell” or “share” children’s data as defined by applicable laws.

Security and Data Retention

We implement reasonable security measures, but no system is 100% secure. Avoid sending sensitive data via unencrypted channels.

We retain personal information only as long as necessary for business, legal, or compliance purposes.

Your Rights and Choices

Depending on your location, you may have the right to:

  • Access: Request a copy of your personal data

  • Delete: Ask us to remove your personal data

  • Correct: Update inaccurate data

  • Portability: Transfer your data to another service

  • Restrict Processing: Limit how we use your data

  • Withdraw Consent: Opt out of certain data uses

  • Appeal: Contest a denied request

  • Opt-out of marketing: Unsubscribe from promotional emails

You may exercise these rights by contacting us using the info below. We may require identity verification before processing certain requests.

We will not discriminate against you for exercising your rights.

Complaints

If you have a complaint, please contact us first. If unresolved, you may have the right to escalate it to your local data protection authority.

International Transfers

Your data may be processed outside your country, including the United States. For transfers from the UK/EU, we use legal safeguards such as Standard Contractual Clauses or equivalent mechanisms.

Contact Us

If you have any questions about this Privacy Policy or want to exercise your rights, please contact us at:
📧 support@AshmoreLondon.com